THERE WAS ALWAYS a tin of pink coloured Isogel granules in the bathroom of my childhood home. One of my parents took a teaspoon of this daily to ensure regularity of bowel movements. An important ingredient in Isogel is psyllium husk, which is extracted from the plants Plantago ovata and Plantago psyllium. Basically, the husk is a polysaccharide gelling agent which, believe it or not, can be used to ameliorate both constipation and diarrhoea. It might also have other health promoting properties, including possible mitigation of Type 2 diabetes, and reducing cholesterol levels in the blood.
Recently, for reasons that need not be detailed here, we have taken to using psyllium husk. We did not buy Isogel, as my parents did, but a product from India called ‘Sat-Isabgol’, which my wife’s parents used in that country. This product is packed in a picturesque box that includes the company’s trademark: an old-fashioned telephone (B.G. Telephone Brand Regd.). The box we bought recently proudly proclaims that the company is in its 80th year. According to the box, Sat-Isabgol is:
“… the upper coating of Plantago Ovata (Ispagul) which is highly purified by sieving and winnowing.”
Interesting as this is, what attracted me to the box was the fact that the Sat-Isabgol factory is in Sidhur, a place we visited in Gujarat (western India).
Sidhpur is far from being a major tourist attraction, but it is not far from the ruins of the magnificent Sun Temple at Modera, which does attract many sightseers. The main attraction in Sidhpur is a couple of streets lined with mansions decorated with ornate facades and other decorative features. These were built between the 1820s and the 1930s by a successful group of Muslim traders, members of the Dawoodi Bohra sect. The buildings incorporate many features of European neo-classical styles. Many of the houses bear their owners’ monograms in Latin lettering. The streets in this rural provincial town have a surprisingly un-Indian look about them and if it were not for cows and other animals roaming about them, it might be easy to imagine that one was not in India. While I was roaming around taking pictures, local people were extremely friendly to me. I got the impression that few Europeans visit Sidhpur. One exception was at the sad ruins of a Hindu temple, the Rudra Mahalaya, where the security guards were most unenthusiastic about seeing me with a camera. I was unable to photograph it. Constructed between 943 AD and 1140 AD, this temple is was in extremely poor condition when we saw it about two years ago. If it should ever be restored, it would make Sidhpur a fine excursion for tourists staying in Ahmedabad.
I liked what I saw during our brief visit to Sidhpur, but was completely unaware that the town is home to the factory which has been producing something that has brought so much relief to people all over the world, since 1940.